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Mayer, Richard E. – Cambridge University Press, 2009
For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand…
Descriptors: Instructional Design, Verbal Learning, Multimedia Instruction, Epistemology
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Mayer, Richard E.; Massa, Laura J. – Journal of Educational Psychology, 2003
Examines the hypothesis that some people are verbal learners and some people are visual learners. Presented a battery of 14 cognitive measures related to the visualizer-verbalizer dimension to 95 college students and then conducted correlational and factor analyses. Results have implications for how to conceptualize and measure individual…
Descriptors: Cognitive Ability, Cognitive Style, Learning Theories, Multiple Intelligences