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McCroskey, James C.; Teven, Jason J. – Communication Monographs, 1999
Argues that "goodwill," the third of Aristotle's three elements of ethos, is ignored by many contemporary researchers because of misanalysis and/or misinterpretation of data. Reports empirical research indicating the existence of the goodwill dimension as part of the structure of the ethos/source credibility construct, and provides a…
Descriptors: Communication Research, Credibility, Higher Education, Interpersonal Communication
Peer reviewed Peer reviewed
McCroskey, James C.; Young, Thomas J. – Central States Speech Journal, 1981
Reviews research involving the definition and measurement of the source credibility construct and reports on a new study. Argues that future factor analytic studies of source credibility would serve no useful purpose, that the historical definitions of the construct should be retained, and that satisfactory measures already exist. (PD)
Descriptors: College Students, Communication (Thought Transfer), Communication Research, Concept Formation