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McCroskey, James C. | 1 |
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McCroskey, James C.; And Others – 1972
This study reports a portion of a series of investigations designed to determine to what extent credibility scales can be generalized. The investigation data was collected in six phases, representing six subject populations. All of the subjects were either college students or non-student adults. Subjects were asked to respond to one of four…
Descriptors: Communication (Thought Transfer), Credibility, Evaluation Methods, Factor Structure