The following methods are suggested to measure the comprehensibility of Children's Television Workshop productions: (1) comprehension tests inserted into the program; (2) dual audio testing--a technique which inserts comprehension questions into the empty spaces in the regular program audio track; and (3) program interruptions which permit…

A review of the contributions of evaluation to school television is presented, and some policy suggestions for evaluation programs are offered. The purpose is to assist the Agency for Instructional Television (AIT) in determining how to utilize evaluative research in conducting its projects and the focus is upon decision-making related to the…

A fundamental distinction is made between basic research which seeks out new, generalizable knowledge, and administrative research which provides information useful to decision makers who have a task to perform. Attention is then given to four types of administrative research: background research, formative research, summative research, and policy…