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Download full textMoore, Roy L.; Stephens, Lowndes F. – 1974
Four basic objectives were investigated in this study. Age differences were tested on various dependent skills measured to determine if consumer skills change over a period of time; the extent of integration of the dependent measures within the two age groups was ascertained; antecedent processes within groups that account for variation in…
Descriptors: Adolescents, Advertising, Communication (Thought Transfer), Consumer Education
