Descriptor
| Commercial Television | 1 |
| Communication Research | 1 |
| Comparative Analysis | 1 |
| Content Analysis | 1 |
| Debate | 1 |
| Mass Media Effects | 1 |
| Political Candidates | 1 |
| Presidential Campaigns… | 1 |
Author
| Morello, John T. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedMorello, John T. – Central States Speech Journal, 1989
Compares the visual structuring of the 1976 and 1984 nationally televised presidential campaign debates, isolating changes in visual structuring that could interfere with the comprehension of verbal content, undermine the political purpose of the encounters, and promote unequal visual treatment of candidates. Reveals three changes in visual…
Descriptors: Commercial Television, Communication Research, Comparative Analysis, Content Analysis
