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Moschis, George P.; Moore, Roy L. – 1983
A study examined the effects of factors (including television, family, peers, age, and socioeconomic status) on consumer socialization, the process by which individuals develop consumption-related cognitions and behaviors. The specific criterion variables studied included consumer affairs knowledge, puffery filtering, consumer finance management,…
Descriptors: Advertising, Attitudes, Consumer Economics, Consumer Education
Moore, Roy L.; Moschis, George P. – 1978
Questionnaires completed by 301 junior and senior high school students provided data for a study of family influences on the development of various consumer competencies, materialistic values, communication behaviors, and attitudes toward marketing stimuli. Family influences were studied in the context of two dimensions of communication…
Descriptors: Adolescents, Behavior Patterns, Communication (Thought Transfer), Consumer Economics
Moschis, George P.; Churchill, Gilbert A., Jr. – 1977
The article describes a study of consumer education materials and practices, and suggests guidelines for developing economic education material and programs. Objectives of the study were to (1) assess the effectiveness of consumer-related courses in junior and senior high schools, (2) examine the extent to which students learn consumer-related…
Descriptors: Academic Ability, Consumer Education, Course Evaluation, Curriculum Development