Three statistical techniques--conjoint analysis, a multiple linear regression model, and a multiple linear regression model with a surrogate person variable--were used to estimate the relative importance of five university attributes for students in the process of selecting a college. The five attributes include: availability and variety of…

In response to a survey on attitudes and practices of teachers of first-year college composition, this study notes an anomaly related to resistance (apparent unwillingness or discomfort) on the part of respondents to limit themselves to the constraints of the objective survey items. This condition was considered to produce potential problems in…