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Direct linkCummins, Shannon; Nielson, Blake; Peltier, James W.; Deeter-Schmelz, Dawn – Journal of Marketing Education, 2020
In this article, we review the recent expansion within the sales education literature from five primary journals and the business literature at large. The five primary journals are the "Journal of Marketing Education, Marketing Education Review, Journal for the Advancement of Marketing Education, Journal of Education for Business," and…
Descriptors: Marketing, Sales Occupations, Periodicals, Business Administration Education
