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Peer reviewedNormand, Guessler – Foreign Language Annals, 1986
The University of Toledo developed a course, primarily for its undergraduate business administration students, to hone their awareness of how business practices and approaches are shaped by culture. The course also aims to give students the opportunity to function effectively in the increasingly international environment of business. An outline…
Descriptors: Business Administration Education, College Second Language Programs, Cultural Awareness, Foreign Countries
Normand, Guessler – 1985
A cooperative effort of the School of Business and the School of Arts and Sciences at the University of Toledo (Ohio) developed a program to provide an opportunity for business students to develop (1) foreign language skills for effective communication and performance in international trade and (2) an awareness of the importance of culture and its…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Cultural Education
