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Culture and Commerce in France: An Anthropological Approach.
Normand, Guessler – 1985
A cooperative effort of the School of Business and the School of Arts and Sciences at the University of Toledo (Ohio) developed a program to provide an opportunity for business students to develop (1) foreign language skills for effective communication and performance in international trade and (2) an awareness of the importance of culture and its…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Cultural Education