Our understanding of programs is enhanced when trained, skilled, and observant evaluators go "into the field"--the real world where programs are conducted--paying attention to what's going on, systematically documenting what they see, and reporting what they learn. The article opens by presenting and illustrating twelve reasons for…

Discusses lessons to be learned from evaluation and best practices in evaluation and some ways to bring increased rigor to evaluators' use of those terms. Suggests that "best" practices is a term to avoid, with "better" or "effective" being more realistic, and calls for more specificity when discussing lessons to be…

Comments on the evaluation by Margaret Mead of the first Salzburg Seminar (1947). Notes the strength and clarity of Mead's evaluation report, which was written without the aid of the many tools on which today's evaluators draw. (SLD)

Discusses teaching and training about evaluation with metaphors. Helping those who study evaluation perceive analogies and metaphors related to evaluation helps them understand truths about the rich diversity of evaluation. (SLD)

Poses questions stimulated by Professor Stanfield's essay that evaluators must ask to ensure the equity of evaluations. The questions include examinations of the effects of racism on understanding and action and how program outcomes and evaluative judgments are conditioned by racially shaped assumptions, presumptions, and politics. (SLD)