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Penaluna, Andrew; Penaluna, Kathryn – Industry and Higher Education, 2009
Recent guidance for UK government policy makers has warned that HEIs face an uncertain future and has advocated transdisciplinary curricula. Earlier, in 2005, two other UK government papers highlighted the advantages of integrating design-related strategies into business environments and addressed the impact creativity could have on business…
Descriptors: Curriculum Development, Creativity, Entrepreneurship, Business Education