This program is designed to train individuals to develop and evaluate educational products by means of a consortium composed of agencies and individuals in Southern California with expertise in one or more aspect of product development and product evaluation. The trainees would include degree and non-degree candidates, and the program would…

In recognition of the reduction in the number of educational evaluators functioning in the nation's schools, it is argued that educational evaluation must be promoted because of its direct and personal benefit to the individuals who authorize such evaluations. An argument is presented to use with authorizers of evaluation studies. (Author/SLD)