Sample Size in Multi-Year Content Analyses of Monthly Consumer Magazines.

Lacy, Stephen; Riffe, Daniel; Randle, Quint

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Peer reviewed

ERIC Number: EJ573397

Record Type: Journal

Publication Date: 1998

Pages: N/A

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ISSN: ISSN-1077-6990

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Sample Size in Multi-Year Content Analyses of Monthly Consumer Magazines.

Lacy, Stephen; Riffe, Daniel; Randle, Quint

Journalism and Mass Communication Quarterly, v75 n2 p408-17 Sum 1998

Contributes to journalism research by investigating what type and size of probability sample will allow valid inference. Tests the efficiency of probability samples of issues of two monthly consumer magazines over five years, finding a stratified sample more efficient than a simple random sample. (SR)

Descriptors: Content Analysis, Journalism Research, Periodicals, Research Methodology, Sampling

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A