Advocating for advanced learning or talent development in science, technology, engineering, and mathematics (STEM) is both timely and very important. It is very important to speak out on behalf of talent development as the future of society depends on providing opportunities for developing talent to optimum levels. Some basic questions can set an advocacy plan for STEM in motion: Who? What? When? and How?. The question of "who" should advocate points to each educator who is interested in excellence in learning in the STEM disciplines. "What" presents the second of the basic questions, and the answer to this question frames the advocacy plan. An important component of a successful advocacy campaign is a clear message, one that has been crafted to resonate with the decision-makers. The advocacy message must be crafted to articulate the goal. "When" is the next question for advocates to consider when making an advocacy plan. The sooner, the better is the motto to use when it comes to timing an advocacy campaign. "How" should the advocacy carry on? The answer to this question lies in the importance of recognizing the characteristics of an effective advocate.