This article provides advice from editors of alumni magazines on how to improve such periodicals: (1) get better writers; (2) improve content; (3) improve design quality; (4) multiply good ideas; (5) make the most of photographs; (6) achieve savings in design; (7) get a bigger budget; and (8) manage magazine staff. (MDM)

A 4-year study produced workable standards for capturing comparative costs useful to college administrators in fund raising, alumni administration, and public relations. The 51 institutions of higher education that completed the study reported their expenditures and gift income for the years 1985-86, 1986-87, and 1987-88. (MLW)