Tips for publications managers are provided. Suggestions that are time, money, schedule, and labor savers include: force clients to clarify what they want, check the budget first, keep written records, use student labor, etc. (MLW)

The experiences of three institutions (Oberlin College, Ohio; University of Nebraska; and St. Christopher's School, Virginia) illustrate how effective a carefully developed marketing scheme for planned giving can be. Staffing, budgets, average funds raised, and average deferred gifts are reported for each. (MSE)

Five college student foundation programs are described briefly: fund raising at the Georgia Institute of Technology; fund raising and leadership development at the University of Houston (Texas) and the University of South Florida; the Franklin College (Indiana) fund-raising challenge; and the College of William and Mary (Virginia) scholarship…

Creative approaches of four institutions to endowment fund raising are described, including incentives for endowing chairs (Cornell University, New York), endowed football team positions (University of Southern California), a federal challenge grant (Green River Community College, Washington), and financial aid endowments by alumnae (Marlborough…