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| Ryan, Ellen | 1 |
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Ryan, Ellen – Currents, 1995
Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…
Descriptors: College Administration, Donors, Fund Raising, Higher Education
