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| Ethnic Groups | 1 |
| Fund Raising | 1 |
| Higher Education | 1 |
| Marketing | 1 |
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| Phonathons | 1 |
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| Telephone Communications… | 1 |
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| Ryan, Ellen | 1 |
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Ryan, Ellen – Currents, 1991
Suggestions are offered for implementing fund-raising phonathons which solicit prospects in their native language. The multilingual phonathon programs at the University of California (Irvine), St. Mary's University in Nova Scotia, and Concordia University (Quebec) are described, including recruitment of bilingual callers, training, and…
Descriptors: Ethnic Groups, Fund Raising, Higher Education, Marketing
