Television Is "Easy" and Print Is "Tough": The Differences Investment of Mental Effort in Learning as a Function of Perceptions and Attributions.

Salomon, Gavriel

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Peer reviewed

ERIC Number: EJ306057

Record Type: Journal

Publication Date: 1984

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Television Is "Easy" and Print Is "Tough": The Differences Investment of Mental Effort in Learning as a Function of Perceptions and Attributions.

Salomon, Gavriel

Journal of Educational Psychology, v76 n4 p647-58 Aug 1984

Sixth graders (n=124) were tested for their perceptions of self-efficacy with print and TV, perceived media realism, and attributions of failure and success with each medium. The amount of invested mental effort (AIME) and achievement were measured. The roles of a priori perceptions and AIME in learning are discussed. (Author/BS)

Descriptors: Attribution Theory, Encoding (Psychology), Grade 6, Intermediate Grades, Intermode Differences, Learning Processes, Media Research, Reading, Self Evaluation (Individuals), Student Attitudes, Television Viewing

Publication Type: Journal Articles; Reports - Research

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Audience: N/A

Language: English

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