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Slater, Michael D.; And Others – Journal of Drug Education, 1996
Examines the efficacy of alcohol education programs. This study (N=83) found that recency of exposure to alcohol education classes and discussion of alcohol advertising in those classes predicts adolescent cognitive resistance (counterarguing) to persuasive alcohol advertising for months or even years. Suggests greater attention to critical…
Descriptors: Adolescents, Advertising, Alcohol Abuse, Alcohol Education