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| Communication Research | 1 |
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| Sparks, Glenn G. | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedSparks, Glenn G.; And Others – Communication Research, 1995
Explores the potential role of mental imagery for media effects in emotional responses to frightening mass media, and in the effects of the media on beliefs in UFOs. Finds that individual differences in vividness of mental imagery may play a crucial role in moderating both types of media impact. (SR)
Descriptors: Fear, Higher Education, Mass Media, Mass Media Effects
