Various strategies for optimizing the use of program evaluation information are recommended, based on a thorough evaluation of the literature. The recently revised "Program Evaluation Standards" (Joint Committee, 1994) are then reviewed point by point as regards sensitivity to these recommendations. It appears that the new standards…

There has been much literature on the effectiveness of program evaluation. Many feel evaluation has lost its justification; others are more optimistic and feel evaluation can make a difference if the use levels are viewed realistically. Administrators must not regard program evaluation as merely complying with various agency requirements or…

The viability of persuasion theory as a framework for the assessment of program evaluation utilization was assessed. Independent variables studied included credibility, involvement, and role groups. More specifically, the research was designed to address three questions concerning: (1) the occurrence of peripheral involvement persuasive effects…

The literature on the use of evaluative information in local education agencies is summarized. A general structure for studying evaluation use is presented. It is organized after the commonplaces of education (teacher, student, and subject matter). (BW)

The utilization of program evaluation may be made more effective by means of the application of contemporary persuasion theory. The Elaboration Likelihood Model--a model of cognitive processing, ability, and motivation--was used in this study to test the persuasive effects of source credibility and involvement on message acceptance of evaluation…

Although methodological integrity is not the sole determinant of the value of a program evaluation, decision-makers do have a right, at a minimum, to be able to expect competent work from evaluators. This paper explores five areas where evaluators might improve methodological practices. First, evaluation reports should reflect the limited…