Marketization is the development of quasi-markets on the systemic level, which promote choice, competition, accountability, and devolution in public schooling. Marketing is a strategy that individual school leaders employ to respond to these logics. This paper argues that education marketization has led to an increase in school-based marketing…

This paper maps Hardt and Negri's use of Deleuze (and Guattari's) philosophical commitment to the control society as a temporal phenomena in the context of education. Education is important because it is pushed and pulled by those vectors that Hardt and Negri see as central tensions in late capitalism: localism vs globalisation, discipline vs…