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| Consultants | 1 |
| Financial Support | 1 |
| Fund Raising | 1 |
| Futures (of Society) | 1 |
| Higher Education | 1 |
| Information Sources | 1 |
| Leadership | 1 |
| Marketing | 1 |
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| Small Colleges | 1 |
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| New Directions for… | 1 |
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| Willmer, Wesley K. | 1 |
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| Journal Articles | 1 |
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| Reports - Descriptive | 1 |
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Willmer, Wesley K. – New Directions for Institutional Advancement, 1981
A synthesis of critical advancement concerns is presented: leadership-based advancement; clarity of purpose; marketing to advance; selling the small college; comprehensive financial development; the advancement process; and using consultants wisely. Sources for additional information are provided. (MLW)
Descriptors: Consultants, Financial Support, Fund Raising, Futures (of Society)
