The Great Society as a Rhetorical Proposition.

Zarefsky, David

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Peer reviewed

ERIC Number: EJ221261

Record Type: Journal

Publication Date: 1979-Dec

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The Great Society as a Rhetorical Proposition.

Zarefsky, David

Quarterly Journal of Speech, v65 n4 p364-78 Dec 1979

Discusses the development of the Great Society idea, its central themes, the rhetorical problem of its presentation and resolution. Obstacles to adopting the programs were overcome by employing conservative themes, claiming a moral imperative to act, and distinguishing the Great Society from older programs. (JMF)

Descriptors: Change Strategies, Federal Legislation, Federal Programs, Persuasive Discourse, Political Issues, Rhetoric, Rhetorical Criticism, Social Problems, Speech Communication, Speeches

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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