Water is a finite resource, necessary for sustaining all facets of life; however, it is often taken for granted. Recognizing a level of risk associated with a diminishing water supply, communicating with the public about their contributions to water issues so they will reduce unnecessary consumption is of utmost importance. This study used an…

Universities often overlook prospective graduate students--significant contributors to research productivity--as an audience requiring strategic recruitment communication. Uses and gratifications theory posits audiences intentionally select specific communication channels to fulfill self-actualization needs. Therefore, the purpose of this study…