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Direct linkJoseph T. Liu; Amy P. Breidenthal; Yifeng Fan; Gerald Schoenfeld – Management Teaching Review, 2025
The traditional approach to using videos involves the so-called "movie sandwich," which focuses on the use of a single video clip. Based on analogical learning research, we highlight the possible benefits of constructing what we term a "video bridge," which consists of two analogous videos that are linked by important themes of…
Descriptors: Video Technology, Administrator Education, Logical Thinking, Class Activities
