The global marketisation of higher education has been evidenced by a wide range of discursive phenomena. This article examines how several sets of student service advertisements in a Hong Kong university employ multilingual writing to promote tailored services and experiences to different groups of student 'consumers'. It draws on approaches from…

The importance of addressing the linguodidactic problems of intercultural communication in the multilingual educational space of the Republic of Kazakhstan lies in the fact that by 2021, the Programme of trilingual education in the region, adopted for implementation in the early 2000s, will have reached its final stage. The purpose of this study…