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Can AI-Powered Avatars Replace Human Trainers? An Empirical Test of Synthetic Humanlike Spokesperson Applications
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Stephen J. Lind – Journal of Workplace Learning, 2025
Purpose: This study aims to investigate the effectiveness of widely adopted but under-studied synthetic humanlike spokespersons (SHS) compared to organic human spokespersons in workplace training videos. The primary aim is to evaluate whether employees will rate training videos more negatively when they perceive their trainer to be synthetic such…
Descriptors: Job Training, Trainees, Artificial Intelligence, Video Technology