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Wing Yee Jenifer Ho – Learning, Media and Technology, 2025
The paper investigates YouTube teachers' identity construction within dominant language ideologies. Drawing on the constructs of language teacher professional identity, social media micro-celebrity persona, linguistic entrepreneurship, and raciolinguistic ideologies and online persona, the study analyses banner images, biographies, and…
Descriptors: Language Teachers, Self Concept, Neoliberalism, English (Second Language)