While language dominance has been crucial in the study of bilingualism, recent research has called for more detailed measures to systematically account for the observation that bilinguals use different languages in different domains, a phenomenon formalized in the Complementary Principle. Few studies have systematically measured these…

In my research I examine the linguistic practices of Moroccans in Spain, many of whom speak Moroccan Arabic as well as Modern Standard Arabic, Tamazight, French, English and Spanish at varying levels of proficiency. As part of my research, I conducted a 10-month linguistic ethnography. I was able to rely on my native English and near-native…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…