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The University as a Means for Value Creation. Service-Learning for Service Orientation
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María A. Ramón-Jerónimo; Rosario Vázquez-Carrasco; Ana Olavarría-Jaraba; Emily Grott – SAGE Open, 2025
Service Dominant Logic (SDL) proposes value creation as a process based on service, the success of which ultimately depends on employees' service orientation. Given that universities are the nest of future employees, and the latest World Economic Forum Future of Jobs Report highlights skills such as empathy and active listening, leadership and…
Descriptors: Universities, Service Learning, College Role, Marketing