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Poietic Symbiosis or Algorithmic Subjugation: Generative AI Technology in Marketing Communications Education
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Gulnara Z. Karimova; Yevgeniya D. Kim; Amir Shirkhanbeik – Education and Information Technologies, 2025
This exploratory study investigates the convergence of marketing communications and AI-powered technology in higher education, adopting a perspective on student interactions with generative AI tools. Through a comprehensive content analysis of learners' responses, we employed a blend of manual scrutiny, Python-generated Word Cloud, and Latent…
Descriptors: Artificial Intelligence, Marketing, Student Attitudes, Higher Education