There is a long tradition of intergenerational transfer of knowledge in Nepali communities. While local languages are seen as crucial means for preserving, transmitting and applying traditional knowledge, ongoing social change has raised concern that local languages and knowledge as foundations of learning and cultural identity are being weakened.…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…