This article presents the PTSI (Person x Task x Situation Interaction) theory of creativity. The theory deals with the creative person, the deployment of creativity in tasks, the ecological context in which this deployment takes place, and the types of creative products that result. The theory draws upon a wide range of previous work. The article…

Previous research has examined cross-cultural influences on creative performance. Findings of this line of inquiry are, however, not consistent. While some scholars suggest that individuals from Western cultures, who tend to apply context-independent thinking styles, produce more novel ideas given a cognitive task than individuals from Eastern…