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Insights from an 11-Year Systematic Review of Teaching and Pedagogy Topics in the Society for Marketing Advances' Proceedings

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Stephen France; Diane R. Edmondson; Pia A. Albinsson; Christopher D. Hopkins – Marketing Education Review, 2025

To better understand the marketing education discipline, this research uses an eleven-year (2013-2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences…

Descriptors: Business Education, Marketing, Business Education Teachers, Teacher Attitudes