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Top 6 Literacies in Marketing Education: State-of-the-Art Approach
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Teodora Kiryakova-Dineva; Dilyana Yaneva – Contemporary Educational Technology, 2025
To educate capable and literate citizens in the current digital age, high adequacy in all facets of education is required. One could argue that innovation necessitates educational needs and specific knowledge including general literacy for a more profiled human activity towards new emerging technological, digital and social standards. The way that…
Descriptors: Marketing, Business Education, Literacy, Definitions