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Belinda Mendelowitz; Laura Drennan; Navan Govender; Fatima Vally Essa – Reading Research Quarterly, 2025
Doing and teaching critical literacies (CL) is complex, unpredictable work. In this article, we explore an unexpected turning point, and "teachable moment", with postgraduate students in a South African university. We focus on a redesign task created to scaffold postgraduate students' developing understanding of critical literacy theory…
Descriptors: Graduate Students, Critical Literacy, Cooperative Learning, Foreign Countries
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Corey Fanglei Huang – International Journal of Multilingualism, 2025
The global marketisation of higher education has been evidenced by a wide range of discursive phenomena. This article examines how several sets of student service advertisements in a Hong Kong university employ multilingual writing to promote tailored services and experiences to different groups of student 'consumers'. It draws on approaches from…
Descriptors: Marketing, Universities, Multilingualism, Advertising
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Thunchanok Jewwuttipong; Neil Evan Jon Anthony Bowen – rEFLections, 2025
The promotion of lighter skin tones--a form of colorism--has a long and worrisome history. However, little is known about the discourse of colorism outside of Western contexts, especially in languages other than English and in online settings. Therefore, in this study, we applied keyword, collocation, and concordance analysis, alongside inductive…
Descriptors: Foreign Countries, Social Media, Video Technology, Advertising