Formative assessments, such as exit tickets, are effective tools for enhancing student reflection and understanding. While prevalent in K-12 education, their application in higher education remains underexplored. This study investigates the implementation of exit tickets in an undergraduate Principles of Marketing course, aiming to evaluate their…

In the 21st century, the urgent educational demand for cultivating complex skills in vocational training and learning is met with the effectiveness of the four-component instructional design model. Despite its success, research has identified a notable gap in the address of formative assessment, particularly within computer-supported frameworks.…