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Direct linkTalia Kieu; Haijing Ma; Jacob A. Rohde; Nisha Gottfredson O'Shea; Marissa G. Hall; Noel T. Brewer; Seth M. Noar – Health Education & Behavior, 2025
The U.S. Food and Drug Administration (FDA) developed a public education campaign, The Real Cost, that reduced youth susceptibility to tobacco product use. We sought to identify the mechanisms that may underlie the impact of The Real Cost ads on susceptibility to vaping to inform youth tobacco prevention campaigns. Our online randomized controlled…
Descriptors: Public Education, Smoking, Prevention, Advertising
