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Deborah V. Brazeal; Norris Krueger; Chantal Van Esch – Management Teaching Review, 2025
Once assumed the sole province of musicians and artists, creativity classes abound in business schools as a critical component of entrepreneurship curricula. The exercises explained in this article, designed for a creativity or entrepreneurship class, but equally applicable for strategic management or even engineering classes, address the…
Descriptors: Art Education, Entrepreneurship, Creativity, Business Education
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Amali Henadirage; Nuwan Gunarathne – International Journal of Artificial Intelligence in Education, 2025
Numerous studies have explored the intricacies of artificial intelligence (AI) in higher education, predominantly focusing on developed countries. However, there is a notable gap in examining the hindrances and untapped potential of AI implementation in the higher education sector within the South Asian Global South countries. This study aims to…
Descriptors: Artificial Intelligence, Computer Software, Technology Uses in Education, Higher Education
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Seth Ketron; Kristina Schatz; Darin Sullwold; Aaron Sackett; Kyle Goldschmidt – Marketing Education Review, 2025
Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…
Descriptors: Computer Simulation, Business Education, Case Method (Teaching Technique), Usability