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Direct linkDhruv Grewal; Abhijit Guha; Cinthia Beccacece Satornino; Marc Becker – Journal of Marketing Education, 2025
Employers expect university graduates seeking entry-level marketing jobs to be well-versed in contemporary topics, such as sustainable development, digital marketing, big data, analytics, and the role of artificial intelligence (AI) in both traditional and contemporary marketing domains. Because many of today's cutting-edge technological advances…
Descriptors: Futures (of Society), Marketing, Business Education, Teaching Methods
