This paper presents a comparative analysis of the linguistic landscapes (LL) of two distinct ethnic areas in Shin-Okubo, Japan: Koreatown and Islamic Street. By paying particular attention to the difference in the formation of the two immigrant communities, this study aims to better understand various functions of language on signage and their…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

This study adopts an apparent-time diachronic linguistic landscape (LL) approach to investigate the vitality of an ethnic minority language in China, namely the Nuosu Yi ([foreign characters omitted]). Diachronic LL research is concerned with changes in language use on signage over time. It provides insights into phenomena such as language shift,…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…