NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 2 results Save | Export
Analysing Persuasion Strategies in Online Advertising for Third-Hand Cars in Tanzania: Translanguaging in the Virtual Linguistic Landscape
Peer reviewed Peer reviewed
Direct linkDirect link
Gerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics
Authorised Voices: Literacy Practices of Language Revitalisation through Education
Peer reviewed Peer reviewed
Direct linkDirect link
Csanád Bodó; Noémi Fazakas – International Journal of Multilingualism, 2025
Current research on language revitalisation through education has highlighted the impact of the standard language ideology on minoritised language practices. This ideology is intertwined with emerging literacy practices in language revitalisation, leading to debates on what to teach minority language students, and how. The paper argues that…
Descriptors: Language Maintenance, Sociolinguistics, Language Attitudes, Standard Spoken Usage