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Direct linkSuresh Canagarajah – TESOL Quarterly: A Journal for Teachers of English to Speakers of Other Languages and of Standard English as a Second Dialect, 2025
In this brief forum article, I draw from the disciplinary orientation of linguistic anthropology to discuss how a collection of linguistic and semiotic resources gets "enregistered" as the "language" for specific communicative activities. Enregisterment is an ongoing social and ideological process whereby a semiotic corpus gets…
Descriptors: English (Second Language), Second Language Learning, Second Language Instruction, Decolonization
Tae-Sik Kim; Jong-Soo Ahn – International Journal of Multilingualism, 2025
This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…
Descriptors: Multilingualism, Second Languages, Visual Aids, Language Role
Gerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics
