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In 2025

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Business Education	1
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Marketing Education Review

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Pimlapas Pongsakornrungsilp	1
Siwarit Pongsakornrungsilp	1
Sydney Chinchanachokchai	1
Theeranuch Pusaksrikit	1

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Thailand

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Enhancing Cultural Intelligence and Global Competency in Marketing Education: A Comparison between Study Abroad and Host Country Students

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Sydney Chinchanachokchai; Pimlapas Pongsakornrungsilp; Siwarit Pongsakornrungsilp; Theeranuch Pusaksrikit – Marketing Education Review, 2025

A study abroad program offers numerous benefits and holds significant importance in a student's educational and personal development. It offers a transformative and enriching experience that can positively impact a student's personal, academic, and professional life. We propose a short-term study abroad and cultural exchange program where one of…

Descriptors: Marketing, Study Abroad, Foreign Students, Cultural Awareness