NotesFAQContact Us
Collection
Advanced
Search Tips
Publication Date
In 20251
Descriptor
Business Education1
College Choice1
College Students1
Computer Mediated…1
Entrepreneurship1
Institutional Advancement1
Interpersonal Communication1
Marketing1
Models1
Reputation1
Universities1
More ▼
Source
International Journal of…1
Author
Ismail Juma Ismail1
Publication Type
Journal Articles1
Reports - Research1
Education Level
Higher Education1
Postsecondary Education1
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing one result Save | Export
A Perceived Usefulness of Entrepreneurship Education as a Marketing Model for Students' Choice of Universities: Does the Electronic Word of Mouth Matter?
Peer reviewed Peer reviewed
Direct linkDirect link
Ismail Juma Ismail – International Journal of Educational Management, 2025
Purpose: The current research aims at investigating the mediating effect of electronic word of mouth (eWOM) on the link between entrepreneurial education and choice of the university among students. The main focus of this paper is that when entrepreneurial education is properly-implemented at universities, it leads to several positive outcomes…
Descriptors: Entrepreneurship, Business Education, Marketing, Models