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David S. Fowler; Jon D. Musgrave; David F. Zinn – International Journal for Business Education, 2025
This study examines the effectiveness of using multimedia, specifically Remember the Titans, to teach Bruce Tuckman's Group Development stages in undergraduate management education. The research investigates whether integrating film-based pedagogy enhances student comprehension and academic performance compared to traditional lecture methods.…
Descriptors: Business Education, Films, Undergraduate Students, Instructional Effectiveness